CleanTechnica•5 days ago
Ford Now Charging $495 for Frunk
Key Takeaway
This article highlights evolving EV pricing strategies by OEMs, which could incrementally affect the total cost of EV ownership and indirectly influence adoption rates and future electricity demand.
AI Summary
- •Ford is implementing a new pricing strategy for its electric vehicles, introducing a $495 charge for the frunk, a feature often considered a standard benefit of EV design.
- •This move indicates a potential trend among automotive OEMs to unbundle and monetize specific EV features, which could incrementally increase the total cost of EV ownership.
- •For large power consumers operating EV fleets, this represents an additional cost component to consider in vehicle procurement and total cost of ownership calculations.
Topics
oem
Article Content
Ford is apparently now doing something very weird and yet very normal in the auto industry. One of the benefits of electric vehicles has long been their frunks. Not all EVs have one, but almost all of them do. Not needing to have a huge, clunky engine under the front ... [continued] The post Ford Now Charging $495 for Frunk appeared first on CleanTechnica .