CleanTechnica•7 days ago
Hyundai Motor Drives into the Virtual Drifting World with INSTEROID Electric Concept Car in JDM: Japanese Drift Master
Key Takeaway
Hyundai's virtual EV concept car launch highlights ongoing OEM efforts to promote electrification, signaling continued long-term growth in electricity demand from the transportation sector.
AI Summary
- •Hyundai Motor is promoting its INSTEROID electric concept vehicle through a virtual launch in the game 'JDM: Japanese Drift Master'.
- •This initiative targets digital-native generations, indicating a long-term strategy by a major OEM to foster EV adoption.
- •The continued investment in and marketing of electric vehicles by OEMs like Hyundai points to sustained growth in electricity demand from the transportation sector.
Topics
oem
Article Content
Hyundai Motor Company introduces its electric concept vehicle, INSTEROID, in the drift racing game JDM: Japanese Drift Master The launch at the Japan Mobility Show blends a physical concept car showcase with its in-game counterpart for a unique dual immersion experience Hyundai Motor engages digital native generations through gaming, expanding ... [continued] The post Hyundai Motor Drives into the Virtual Drifting World with INSTEROID Electric Concept Car in JDM: Japanese Drift Master appeared first on CleanTechnica .