CleanTechnica•about 1 month ago
Op-Ed: How A $14,000 Electric Kei Car Became Japan’s Best-Selling EV & Saved Nissan
- •The Nissan Sakura, a $14,000 electric kei car with 112 miles of range, has become Japan's best-selling EV for three consecutive years, demonstrating the viability of affordable, practical EVs.
- •Its success highlights a significant market shift towards mass-market EV adoption, particularly in dense urban areas, driven by lower price points and practical utility.
- •Government subsidies were instrumental in making the Sakura accessible, underscoring the critical role of policy in accelerating EV market penetration and shaping consumer behavior.
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